Beirut, May 31, 2018
Promoting tourism across the country, Travel Lebanon celebrates the opening of
its fifth edition
Lebanon’s Minister of Tourism, H.E. Avedis Guidanian, and USAID Mission Director, Dr.
Anne Patterson, launched on May 31 st , 2018 the Travel Lebanon exhibition at the Beirut
Hippodrome. MP Fouad Makhzoumi and many official representatives were present
during the official opening of the event.
Dedicated to tourism, Travel Lebanon is organized for the fifth consecutive year by
Hospitality Services with support from the USAID-funded Lebanon Industry Value Chain
Development (LIVCD) Project and in cooperation with the Ministry of Tourism. The
exhibition gathers more than 60 rural tourism partners over four days from May 30 th to
June 2 nd , to promote their rural destinations, activities, guesthouses, and services
across the country.
In addition, 18 rural tourism organizations exhibited several marketing and promotional
tools completed as part of a USAID-funded grant entitled ‘Supporting Hospitality
Services to increase the access of rural tourism MSME’s to rural tourism market
Minister Guidanian stressed that all of these initiatives and tourism fairs contribute to
encouraging and improving tourism in Lebanon. “Travel Lebanon is a wonderful
opportunity to launch the Lebanese tourism season. Rural tourism allows Lebanese and
tourists to enjoy the beauties of Lebanon while, at the same time, sustaining local
economies. The exhibition is a great display of the wonders Lebanese regions have to
offer,” said Guidanian.
In her remarks, Dr. Patterson emphasized the U.S. government’s continuous support for
Lebanon’s economic growth to increase employment and income generation through
strengthening key sectors such as tourism.
“Travel Lebanon is an opportunity for visitors to discover more about the country’s rich
tourism sector, specifically rural tourism, and meet those working in it in order to plan
their ultimate summer in Lebanon,” said Joumana Salame, Managing Director of
Hospitality Services. “We highlight so many of Lebanon’s hidden gems, including eco
resorts and nature reserves, in order to encourage people to explore new places and
enjoy memorable adventures throughout the season. Not only that, we also share local
customs and Lebanon’s rich heritage by showcasing the work of many artisans, from
glassblowers to potters. It really is a very special event.”
Travel Lebanon held concurrently with The Garden Show & Spring Festival | Beirut
Hippodrome | 30 May – 2 June 2018 | 4-11 pm daily